Apple’s latest generation of devices has arrived, bringing new advances in performance, photography, health tracking, battery life and wireless audio. The iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 are now available, giving customers a new range of Apple products to explore.
Apple officially introduced the new lineup in September 2026, with the devices becoming available in stores and online from September 18.
At iDestiny, we are pleased to bring the latest Apple products to customers across East India. As East India’s largest Apple Premium Partner, we offer hands-on product demonstrations, expert guidance, trade-in and exchange options, service support and convenient ways to shop.
Whether you are considering an upgrade to the latest iPhone, looking for a smartwatch for health and fitness tracking, or want a new open-ear audio experience, here is a detailed look at the latest Apple lineup.
What Is New in Apple’s Latest Lineup?
| Product | Key highlights | Best suited for |
| iPhone 18 Pro | A20 Pro, 48MP Fusion Main camera with variable aperture, vapour chamber, iOS 27 and Apple Intelligence | Users looking for Pro-level smartphone performance and photography |
| iPhone 18 Pro Max | A20 Pro, variable-aperture 48MP Fusion Main camera, larger Pro Max form factor and enhanced battery life | Users who prefer the largest Pro iPhone and extended battery performance |
| Apple Watch Series 12 | S11 chip, Health Sensing System, readiness score, higher-frequency HRV measurements and up to 24 hours of everyday battery life | Everyday health, fitness and smartwatch use |
| Apple Watch Ultra 4 | Health Sensing System, S11 chip, up to 45 hours of outdoor workout tracking and up to 50 hours of everyday battery life | Sports, outdoor activities and adventure |
| AirPods 5 | Open-ear ANC, multiport acoustic architecture, Adaptive EQ, Transparency mode and Siri AI | Everyday listening, calls and immersive audio |
iPhone 18 Pro and iPhone 18 Pro Max Bring New Pro Capabilities
The iPhone 18 Pro lineup introduces improvements across the camera system, processing performance, battery design and software experience.
Both models are powered by the A20 Pro chip and feature a next-generation vapour chamber designed to support sustained performance. Apple also says the new battery designs take advantage of improvements in silicon efficiency to deliver longer battery life.
A20 Pro and Improved Sustained Performance
The A20 Pro is at the centre of the iPhone 18 Pro experience.
Apple has paired the chip with a new vapour chamber thermal system. This is particularly relevant for demanding workloads such as gaming, high-resolution video capture and other processor-intensive tasks, where sustained performance and thermal management are important.
The combination of the A20 Pro and vapour chamber is also designed to support Apple’s expanding on-device intelligence capabilities.
A 48MP Fusion Main Camera With Variable Aperture
One of the most significant camera changes is the new 48MP Fusion Main camera with variable aperture.
Unlike a conventional fixed-aperture camera, the variable-aperture system can automatically adjust for lighting and depth of field. This gives the camera greater flexibility when capturing different types of scenes.
Apple has also introduced new Photographic Styles with additional texture and grain controls, along with Pro controls that give users greater control over the Camera app.
For people who regularly photograph people, landscapes, food, travel or low-light scenes, these additions provide more ways to control the final image.
New Video and Photography Controls
The iPhone 18 Pro models also bring additional tools for users who want greater control over photography and video.
Apple says Cinematic effects can be applied after capture to videos recorded at up to 60 frames per second. The Pro camera controls also make frequently used settings easier to access.
This makes the camera system relevant not only to everyday photography but also to users who want more control over how they capture and edit content.
Four New Finishes
The iPhone 18 Pro and iPhone 18 Pro Max are available in four finishes:
| Finish | Availability |
| Black | iPhone 18 Pro lineup |
| Silver | iPhone 18 Pro lineup |
| Glacier | iPhone 18 Pro lineup |
| Burgundy | iPhone 18 Pro lineup |
The new Burgundy finish is one of the most distinctive additions to the Pro lineup.
iOS 27 and the Next Generation of Apple Intelligence
The new iPhone Pro models run iOS 27, which introduces the next generation of Apple Intelligence and Siri AI.
Apple describes the new Siri experience as more capable and conversational, with features including personal context understanding, onscreen awareness and access to broader knowledge. Apple also notes that some of these capabilities are rolling out in beta.
This makes the latest iPhone more than a hardware upgrade. The software experience is also an important part of what changes with the new generation.
iPhone 18 Pro vs iPhone 18 Pro Max
For customers deciding between the two Pro models, the choice primarily comes down to size and the Pro Max’s additional battery-life advantage.
| Feature | iPhone 18 Pro | iPhone 18 Pro Max |
| Chip | A20 Pro | A20 Pro |
| Main camera | 48MP Fusion Main with variable aperture | 48MP Fusion Main with variable aperture |
| Thermal system | Next-generation vapour chamber | Next-generation vapour chamber |
| Apple Intelligence | Yes | Yes |
| iOS | iOS 27 | iOS 27 |
| Finishes | Black, silver, glacier, burgundy | Black, silver, glacier, burgundy |
| Battery | Improved battery design | Apple’s largest battery-life increase on an iPhone |
| Best for | Users who prefer the Pro form factor | Users who prefer a larger Pro iPhone and longer battery performance |
Apple specifically describes the iPhone 18 Pro Max as delivering the largest increase in battery life ever on an iPhone.
Apple Watch Series 12: A New Focus on Health and Daily Wellness
The Apple Watch Series 12 introduces a new Health Sensing System alongside the S11 chip.
Apple says the system provides its most accurate heart-rate sensing in a wearable, with higher-frequency heart-rate and heart-rate variability measurements. It also introduces a new readiness score designed to provide insight into a user’s capacity to take on the day.
New Health Sensing System
The Health Sensing System is one of the major developments in Series 12.
It combines new optical and electrical heart sensors with Apple’s software and health features. This allows the watch to gather health and fitness information at a higher frequency and provide users with more detailed insights.
The new readiness score is another addition. Rather than simply recording activity, it is designed to give users information that can help them understand their readiness for the day.
Up to 24 Hours of Everyday Battery Life
Apple Watch Series 12 offers up to 24 hours of everyday battery life.
Charging has also been improved. Apple says that a 15-minute charge can provide up to 12 additional hours of use.
Series 12 Materials and Finishes
Apple Watch Series 12 is available in several configurations, including aluminium, titanium and a new ceramic option.
| Material | Available finishes mentioned by Apple |
| Aluminium | Dark bronze, black, light gold and space grey |
| Titanium | Radiant gold and natural titanium |
| Ceramic | Pearl white and night blue |
Availability can vary by configuration, case size and band selection.
Apple Watch Ultra 4: Designed for Sports and Adventure
The Apple Watch Ultra 4 is designed for users who want a more rugged Apple Watch with features aimed at sports, outdoor activities and adventure.
It uses the same new Health Sensing System and S11 chip introduced across the new Apple Watch generation, while adding greater battery endurance for longer activities.
Up to 45 Hours of Outdoor Workout Tracking
For extended activities, battery life becomes particularly important.
Apple Watch Ultra 4 provides up to 45 hours of outdoor workout tracking. Apple also rates it for up to 50 hours of everyday use, providing more endurance for users who spend extended periods away from a charger.
Health and Fitness Tracking
Ultra 4 also benefits from the new Health Sensing System.
The system supports higher-frequency heart-rate and HRV measurements along with the new readiness score and other health and fitness features.
For runners, hikers, cyclists and other outdoor users, these features can complement activity tracking and workout data.
Ultra 4 at a Glance
| Feature | Apple Watch Ultra 4 |
| Chip | S11 |
| Health system | Health Sensing System |
| Heart-rate sensing | Apple’s most accurate heart-rate sensing in a wearable |
| Outdoor workout tracking | Up to 45 hours |
| Everyday battery life | Up to 50 hours |
| Case | Titanium |
| Focus | Sports and adventure |
| Siri | Siri AI with watchOS 27 |
Apple Watch Series 12 vs Apple Watch Ultra 4
Both watches introduce Apple’s new health sensing technology, but they serve different use cases.
| Apple Watch Series 12 | Apple Watch Ultra 4 | |
| Primary focus | Everyday use, health and fitness | Sports, outdoor activities and adventure |
| Chip | S11 | S11 |
| Health Sensing System | Yes | Yes |
| Readiness score | Yes | Yes |
| Everyday battery life | Up to 24 hours | Up to 50 hours |
| Outdoor workout tracking | Not positioned as the primary Ultra feature | Up to 45 hours |
| Materials | Aluminium, titanium and ceramic options | Titanium |
| Ideal use | Daily wear and wellness tracking | Extended workouts and outdoor activities |
AirPods 5 Introduce Open-Ear Active Noise Cancellation
The AirPods 5 bring a significant change to Apple’s standard open-ear AirPods experience by introducing Active Noise Cancellation.
Apple says AirPods 5 deliver its best ANC performance in an open-ear design, while also improving sound quality and adding new ways to interact with Siri.
Open-Ear ANC
The combination of an open-ear design and Active Noise Cancellation is one of the defining features of AirPods 5.
Apple says the new ANC system removes up to 50 percent more external noise compared with AirPods 4 with Active Noise Cancellation.
The open-ear design still allows users to maintain awareness of their surroundings, while Transparency mode provides a more natural way to hear external sounds when required.
New Multiport Acoustic Architecture
AirPods 5 feature an all-new multiport acoustic architecture designed to improve the overall listening experience.
They also use next-generation Adaptive EQ, which adjusts the sound experience to provide more consistent audio across different content.
More Ways to Interact With AirPods
AirPods 5 also expand hands-free interaction with Siri AI.
Users can interact with Siri using voice, while head gestures can also be used for certain responses. Apple has also introduced Live Translation support as part of the wider Siri and Apple Intelligence experience.
AirPods 5 With Wireless Charging Case
The AirPods 5 model with Wireless Charging Case provides longer battery life and introduces a force sensor with volume swipe functionality.
The volume can be adjusted by swiping up or down on the stem, adding a convenient control option to the open-ear design.
AirPods 5: Key Features at a Glance
| Feature | AirPods 5 |
| Design | Open-ear |
| Active Noise Cancellation | Yes |
| Transparency mode | Yes |
| Acoustic system | Multiport acoustic architecture |
| Equalisation | Next-generation Adaptive EQ |
| Siri | Siri AI support |
| Live Translation | Supported |
| Head gestures | Supported for Siri interactions |
| Volume control | Stem swipe on Wireless Charging Case model |
| Wireless charging | Available with Wireless Charging Case model |
What Makes This Apple Generation Different?
The latest lineup is not built around one single hardware change. Each product introduces improvements in a different area.
The iPhone 18 Pro series focuses heavily on camera control, sustained performance, battery life and Apple Intelligence.
The Apple Watch Series 12 expands health sensing and everyday wellness capabilities.
The Apple Watch Ultra 4 takes the same health platform into a more endurance-focused product designed around sports and outdoor use.
The AirPods 5 bring Active Noise Cancellation to Apple’s open-ear AirPods design while introducing new acoustic architecture and Adaptive EQ.
Together, the products show how Apple’s hardware and software ecosystem continues to work across different parts of everyday life.
Experience the New Apple Lineup at iDestiny
Choosing a new Apple device is easier when you can see and use it before making a decision.
At iDestiny, our Apple-trained team can help you explore the latest devices, understand their features and compare the options based on how you intend to use them.
Hands-On Demonstrations
Customers can experience the latest Apple products in person and explore their displays, cameras, controls, audio features and software.
Our team can also demonstrate how different Apple products work together within the wider Apple ecosystem.
Exchange and Trade-In
If you have an existing smartphone or notebook, you can explore available exchange and trade-in options when purchasing a newer Apple device.
Our team can explain the applicable process and available offers at the time of purchase.
Payment and EMI Options
Depending on the product and applicable offer, customers can also explore available bank offers, cashback and EMI options.
Because offers can vary, our team can help you understand the current terms before completing your purchase.
Live Product Demonstration at Home
You do not necessarily have to visit a store to explore a new Apple product.
iDestiny offers the option to book a live product demonstration at home, allowing you to get guidance on your desired device from the comfort of your home.
We also provide convenient delivery and pickup options for eligible purchases.
Visit iDestiny to Explore the Latest Apple Products
The new generation of Apple devices brings meaningful updates across smartphones, smartwatches and wireless audio.
From the A20 Pro-powered iPhone 18 Pro and iPhone 18 Pro Max to the Health Sensing System in Apple Watch Series 12 and Ultra 4, and the open-ear ANC experience of AirPods 5, each product introduces a different set of capabilities.
At iDestiny, we make it easier to explore these products with hands-on demonstrations, product guidance, trade-in options, service support and convenient shopping options.
Visit your nearest iDestiny Apple Premium Partner Store across East India, including Kolkata, Howrah, Patna, Ranchi, Guwahati and Bhubaneswar, to experience the latest Apple lineup.
You can also explore the latest products online and choose the option that works best for you.
Explore the latest Apple lineup at iDestiny and experience the new generation of Apple technology.
